Current Cast and Creators in the Newest Old Spice Campaign
The latest Old Spice commercial lineup features a mix of returning icons and new faces from sports, entertainment, and digital media. The campaign stars NFL quarterback Terry Crews, actor Isaiah Mustafa, and rising athlete and content creator Paul Rabil, with additional appearances by Olympic gymnast Simone Biles and NFL wide receiver Ja'Marr Chase. The spots are produced by Procter & Gamble brand teams in partnership with advertising agency Wieden+Kennedy, with casting focused on high-engagement personalities across male grooming, sports, and lifestyle categories read more on Forbes.
Behind the camera, the campaign is led by creative directors at Wieden+Kennedy Portland, with production handled by Park Pictures and post-production by Company 3. The casting process prioritized athletes and entertainers with large social followings, aiming to align Old Spice with younger, digitally native audiences while retaining the humor and absurdity that defined earlier campaigns details on Wieden+Kennedy.
Brands, Endorsements, and Commercial Strategy
Old Spice is owned by Procter & Gamble, and the new commercials are part of a broader brand refresh that ties grooming products to high-performance lifestyles. The campaign links Old Spice body wash, deodorant, and shampoo lines with endorsements from athletes in the NFL, NBA, and Olympic circuits, reinforcing a message of confidence and physical readiness SEC filings for Procter & Gamble.
The commercials are distributed primarily through connected TV, YouTube pre-roll, and social platforms including TikTok and Instagram Reels, with targeting focused on men aged 18 to 34. Media buying is handled by Procter & Gamble's internal team in coordination with agencies such as Mediahub and Initiative, and early reports indicate the campaign has increased brand search volume and social mentions compared with prior quarters campaign analysis on Forbes.
Where to Watch and How to Identify the New Spots
Viewers can find the newest Old Spice commercials on the brand's official YouTube channel, as well as on streaming services and social platforms where short-form video ads are served. The spots are typically 15 to 30 seconds long and feature quick cuts, surreal humor, and direct-to-camera lines delivered by the athletes and actors listed above Old Spice YouTube channel.
To confirm which commercial is the newest, check the upload date on the official Old Spice YouTube channel and cross-reference with press releases from Procter & Gamble and Wieden+Kennedy. The campaign has been rolling out in phases since late 2023, with new edits and athlete cameos added through 2024, so the most recent uploads will feature the latest cast and product shots Wieden+Kennedy case study.
