Ring Sale to Amazon: Purchase Price and Deal Structure
Amazon acquired Ring, the smart doorbell and home security company, in February 2018 for a reported purchase price of more than 1 billion dollars, according to multiple financial news outlets reported at the time. The deal was structured as an all-cash acquisition, and Ring continued to operate as an independent subsidiary within the Amazon ecosystem per SEC filings.
Ring Before the Amazon Acquisition
Ring was founded in 2013 by Jamie Siminoff and initially gained attention through a successful crowdfunding campaign for its video doorbell product. By the time Amazon acquired Ring, the company had become a leading brand in the smart home security market, with products available at major retailers and a growing user base of connected devices.
Impact of the Amazon Acquisition on Ring
After the acquisition, Ring integrated more closely with Amazon's ecosystem, including Amazon Echo and Alexa devices, and expanded its product lineup. The deal is often cited as a key example of Amazon's strategy to invest in high-growth hardware and smart home companies to strengthen its position in the connected home market.
