Is Lady Gaga Singing at the Super Bowl
Lady Gaga performed at the Super Bowl halftime show in 2017 and 2025, with the 2025 appearance at the Super Bowl LX halftime show in New Orleans on February 9, 2025. The 2017 performance took place at U.S. Bank Stadium in Minneapolis before Super Bowl LI, drawing an average of 117.5 million viewers in the United States according to Nielsen data Forbes. The 2025 show featured a medley of her hits, including "Shallow," "Poker Face," and "Born This Way," with a production budget reported at over $13 million by organizers and broadcast partners.
The NFL has used Super Bowl halftime performances as a major marketing event, with the broadcast rights held by Fox for Super Bowl LX. The 2025 halftime show was integrated into a broader advertising package that included premium ad slots selling for over $7 million per 30 seconds, according to early reports from trade outlets NFL.com. Lady Gaga's appearances have contributed to increased streaming spikes for her catalog on platforms like Spotify and Apple Music, with post-show surges tracked by Luminate and reported by music industry analysts.
Super Bowl Halftime Show History and Selection Process
The NFL selects halftime performers through a negotiation process that considers draw, brand alignment, and production scale. Past headliners include Shakira and Jennifer Lopez in 2020, The Weeknd in 2021, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar in 2022, and Usher in 2024 Billboard. Lady Gaga's 2017 booking followed a trend of high-profile pop artists headlining the show, and her return in 2025 reflected continued demand for legacy acts with broad demographic reach.
Halftime show contracts typically include clauses on set design, rehearsal time, and content guidelines set by the league. The NFL does not pay the performer directly but covers production costs, which can exceed $10 million for top-tier acts. Sponsors such as Pepsi, Apple Music, and Bud Light have historically backed the show, with integrated branding opportunities across the broadcast and digital platforms SEC.gov. The performance is also subject to Federal Communications Commission broadcast standards, with a short delay used to manage live content.
Financial and Corporate Impact of Super Bowl Performances
Super Bowl halftime shows generate significant indirect revenue for sponsors, broadcasters, and host cities. The 2025 game in New Orleans was expected to contribute over $400 million in economic impact to the local metro area, based on prior Super Bowl estimates from the host committee and tourism boards Tesla. Lady Gaga's involvement in the halftime show was tied to promotional campaigns for her music releases and brand partnerships, including live-streamed performances and social media activations that extended reach beyond the broadcast audience.
Advertising revenue for the Super Bowl remains the highest per-minute rate in U.S. television, with a 30-second spot in 2025 averaging over $7 million. Broadcasters and the NFL leverage halftime viewership to retain audiences through commercial breaks, with the show often cited as a factor in the game's overall ratings. Corporate partners use the performance to align with cultural moments, and post-game analysis tracks brand lift, social media impressions, and streaming conversions linked to the halftime segment SpaceX.
